We have all heard the word Backlinks, but what exactly does it mean and what does it do? They are basically links (in the form of a URL) that lead into your website. The Good News: A backlink is positioned on the web and anyone who clicks on the link will automatically be lead to your website. It will increase web page ranking and is very good for search engine optimization. The Bad News: Google punishes websites that abuse link placements on the web that are not on Relevant sites. It is extremely important to only place links organically, by asking permission from a relevant category website owner.
Backlinks help SEO as they will appear in many different web pages and when the web spiders crawl through the internet, they will capture these back links, and add more text content to your site. Quite often these backlinks can be amended to read something like "Plumber in London" and will more often than not appear in blue text and underlined. This shows the web browser that it is a clickable link.